Generative AI refers to “artificial intelligence-powered tools that produce text, imagery, or video”.[1] Like other forms of AI, it uses data-led algorithms to drive decision-making without relying exclusively on human-designed rules. This chapter will review the evolution of generative algorithms and marketers’ attitudes to the technology. It will explore marketing use cases and generative AI’s […]
A look at some ecommerce use cases for LLMs, such as AI-powered search and chatbots, and what constitutes best practice for UX.
While the platformisation of ChatGPT seems like big news, how appealing are Plugins and GPTs to marketers and brands, given the relatively modest number of ChatGPT Plus subscribers?
AI ‘copilots’ have boomed in martech and beyond over the last year, with some predicting that they are the future of software. But does everything need to have a conversational interface?
We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of our annual predictions since 2010, three types of trend stand out: Trends that feel nostalgic, ideas that quickly became amusing […]
The consultant and former head of loyalty, CRM and retention at brands including Verisure, SSE and EE tells us when she was last surprised and delighted by personalised comms, and talks AI, martech and data privacy.
Many are comparing OpenAI’s recently-launched GPT Store to the advent of Apple’s App Store in 2008. What the GPT Store actually represents is more subtle, but significant for marketers and businesses using generative AI.
Here are some of the statements about AI in marketing that stood out in the 2024 trends presentations we’ve been reading from agencies, consultancies and experts.
We spoke to a roster of experts about generative AI in 2024, how to balance innovation with potential risks, and the future of human involvement.